WordPress runs a free online course on blogging and branding. This seems an ideal place to get stuck in and up my writing game.
Day One of WordPress’s blogging and branding course asks for 3 main goals to anchor yourself by. How else can you know you’ve made progress without measuring it? The only issue is that setting the goals yourself can be tricky.
For instance, I’m uncertain of the first thing about what is possible on this platform. Can I expect millions of views and hundreds of friends? Should I instead expect nothing but penury and death? My experience thus far has been limited by infrequent posting, that’s changing this year. My main aim is to make this a more happening place. To do that, the goals.
Setting goals is easy enough – just say things that you want.
A helicopter. Bottle of whisky. More money!
The problem there is that that doesn’t get me anywhere. That’s just desired results. It definitely says something that these were the first three things that came to mind.
It says that writing probably ain’t my sole occupation since there are only about two people who make enough to get helicopters and whisky from it. What it does say is that a more reasonable set oThe goals I’m setting are smaller than helicopters and whisky, because I have come to understand how important accountability is as a value. If we can’t trust people to try and do what they say, then we can’t trust people at all. Endless excuses are born that way.
My goals are founded around my values. I want this blog to be a place where people come to read interesting articles on a variety of topics. I want them to be worded funnily, with a bit of imagination in language. More than this, I want to master my own voice help others to master their own, for us to help each other. I will be accountable to the goals, which are as follows.
- 17 000 views and a tenfold increase in followers to 600
- Post three times a week (every week), plus occasional guest writers
- Build engagement at the end
It’s pretty audacious, but ask anyone who knows me and they’ll tell you I’m bold. Mathematics might tell me this means I’ll need to up my posting as well as double my average readership. The competitive spirit in me says that’s more than manageable.
So join me on my quest to make this happen. Follow me now to avoid losing out on credit at the end of the journey.
What’s your hot tip?
The writer of this piece will keep this brief.